Recently, the 2024 China's Top 500 Brands list was released at the 18th China Brand Festival 2024. This year, 12 companies from Fujian made the list, including four from Xiamen: Xiamen C&D, Anta, Xtep, and G-bits. Xiamen C&D ranked 29th with a brand value of 471.03 billion yuan; Anta ranked 143rd with a brand value of 86.81 billion yuan; Xtep ranked 406th with a brand value of 10.66 billion yuan; and G-bits ranked 470th with a brand value of 5.59 billion yuan. The China Brand Festival, launched in 2006, is considered a key indicator of the development of Chinese brands.
