On June 26, the 2024 China (Xiamen) International Cross-Border E-Commerce Expo (ICEIE) opened at the Xiamen International Convention and Exhibition Center. Xiamen boasts a well-established cross-border e-commerce ecosystem and a convenient service chain, making cross-border e-commerce a significant growth driver for its foreign trade. The ICEIE has become one of the highest-specification, most influential, and most comprehensive cross-border e-commerce professional exhibitions in the country. This year’s expo spans over 50,000 square meters, featuring three main themed exhibition areas: cross-border product selection, cross-border platforms and comprehensive service providers, and cross-border imports. Leading cross-border e-commerce platforms, top service providers, and key suppliers from around the world gathered in Xiamen. During the expo, Yuguo's Global Platform Resources Conference brought together over 50 cross-border e-commerce platforms and more than 200 official managers, including Amazon Global Selling, Meta, TikTokShop, TEMU, Google, SHEIN, OZON, Shopee, Allegro, eMGA, OTTO, and Lazada, providing cross-border sellers with the opportunity to connect directly with these platforms.
