During the Spring Festival holiday, Xiamen remains a hot spot for tourists. According to the "2024 Spring Festival Holiday Travel Forecast Report" released by Baidu Maps in collaboration with various departments, Xiamen has become a popular destination for off-season travel during the Spring Festival. It has also been named a popular destination for new hotel bookings. Furthermore, according to a Spring Festival travel market forecast previously released by Ctrip, Xiamen made the top ten list of destinations favored by foreign tourists, with the main source of inbound tourists being Japan, the United States, South Korea, Malaysia, Australia, the United Kingdom, Canada, Vietnam, Germany, and Thailand.
