This year, Xiamen issued Enabling Measures for Bolstering the Growth of MICE Industry. Several notable "firsts" were introduced, such as providing growth incentives encouraging brand exhibition projects to expand and flourish, and a subsidy policy for online exhibitions to promote the integrated development of "online plus offline" exhibition projects. In addition, the city has taken steps to enhance the integration of MICE and other industries. The newly updated policy outlines support measures for conferences and exhibition events. If the organizer and content of a conference or exhibition fall within the "4+4+6" modern industrial system or the 100 billion industrial chains aimed for by the city, and the event is an international, state-level, and professional industrial exhibition project, the organizer will receive a subsidy with 50% extra based on the original category's subsidy standard, with a maximum subsidy of 8 million yuan. A declaration guide auxiliary to the policy will be released soon.
