On April 10, the Municipal Bureau of Culture and Tourism orchestrated a delegation to Guangdong, Hong Kong, Macao, and the Greater Bay Area for an 8-day promotion and exchange event. This marks the first outbound cultural and tourism promotion group from Fujian Province in three years. The Xiamen Cultural Tourism Promotion Mission is committed to enhancing the reputation of "Garden on the Sea - Poetic Xiamen" in Guangdong, Hong Kong, Macau, and the Greater Bay Area. The mission aims to strengthen cultural tourism exchange and cooperation between Xiamen, Hong Kong, and Macau, attract more inbound tourists, promote investment in cultural tourism projects, and facilitate the high-quality development of Xiamen's cultural tourism industry. In the upcoming phase, Xiamen will concentrate on several crucial areas, proactively enticing top-notch overseas enterprises to invest in Xiamen. Additionally, the city will introduce and nurture leading cultural and tourism enterprises, as well as high-growth enterprises in emerging industries. Furthermore, Xiamen will encourage overseas tourism enterprises to establish their headquarters or regional headquarters in the city, thereby creating a significant tourism industry main cluster with a far-reaching impact.
