On October 22, Sina and Institute of WRD Big Data released the Analysis Report on the Image Communication Effect of Vice-Provincial Cities in China, in which Xiamen ranks first in the public opinion indexes of both business environment and tourism economy. The report makes an in-depth analysis of the communication influence of 15 vice-provincial cities in five aspects including business environment, investment promotion, tourism economy, import and export trade, and talent introduction, to investigate the role and impact of city image communication on the practical work.
According to the report, Xiamen ranks first twice with the public opinion index of 97.4% for business environment and 97.5% for tourism economy. Among the 15 vice-provincial cities, Xiamen topped the first in terms of the investment promotion network information volume in the third quarter, with a month-on-month increase of 76.9%, and it has the third-highest public opinion index of investment promotion.
