In the first half of 2020, the development of Xiamen's first-store economy led Fujian Province. Xiamen remains the first choice for brands to settle their first stores in Fujian. Xiamen's major shopping centers have introduced 18 first stores over the first six months of 2020, including 1 newly opened national first store, 1 first store of the only brand in Fujian, 8 regional first stores and 8 municipal first stores. During this period, 58.82% of the first stores in Fujian Province were newly opened in Xiamen.
