The General Offices of the Ministry of Commerce and four other ministries designated 38 cities as pilot zones for retail innovation, including Xiamen. Local businesses are advancing scenario-based transformations, premium supply chains, and digital empowerment to enhance consumption environments and meet rising diverse demands of residents and tourists, injecting new momentum into Xiamen's economy. This year, flagship stores of renowned brands have entered Xiamen, introducing novel products and experiences that boost commercial vitality and stimulate consumption.
