In 2024, the emerging "First Launch Economy" has gained significant attention. As Xiamen actively works to create an international consumption center city, major commercial districts have seen a surge of first-store openings, new international brand debuts, and trendy IP exhibitions. This has brought a fresh dynamic to Xiamen's commercial landscape and injected new vitality into the city's economy. In recent years, Xiamen has introduced several policies to support the development of the first-store economy. It has piloted funding rewards and support for introducing first stores of domestic and international renowned brands, optimized the business environment, and enhanced commercial infrastructure to create a favorable development atmosphere. As a result, more brands have chosen to expand into Xiamen. In December 2024, the list of 100 key first stores for 2023-2024 released, with Xiamen accounting for 71 of them, making up more than two-thirds of the list.
