Tourism Industry
(1) Foundation for Growth
Xiamen boasts 21 A-rated tourist attractions and over 100 parks and scenic spots. In 2024, the city welcomed 128 million domestic and international tourists, generating RMB 191.103 billion in tourism revenue. Xiamen offers diverse accommodation options, with 4,596 establishments, including 40 star-rated hotels, 20 five-star hotels, and 38 other luxury hotels. The city is home to 788 travel agencies, including six specializing in tours to Taiwan and 48 offering international travel services. Leading tourism companies include C&D International Travel Agency, Xiamen Tourism Group, Fantawild, and Huaxia Cultural Tourism Group.
(2) Strategic Focus
● Core Attractions: Theme parks, high-quality scenic areas, large-scale tourist experience centers, and integrated tourism resorts；
● Emerging Tourism Sectors: Cruises, yachting, sailing, RV camping, educational tourism, wellness tourism, waterfront recreation, and digital tourism experiences；
● Cultural Tourism Integration: Tourism performances, film and television tourism, intangible cultural heritage tourism, museum tourism, and Red Tourism (focused on sites of historical significance to the Communist Party of China)；
● Rural Tourism: Rural resorts, characteristic towns, and agritourism destinations；
● Luxury Accommodation: International luxury hotel brands, boutique hotels, high-quality homestays and B&Bs, and upscale hotel chains；
● Smart Tourism: Online travel agencies (OTAs) and tourism businesses leveraging technologies such as 5G, AI, big data, and mobile payments.
(3) Contact Details
Lead Agency: Xiamen Municipal Bureau of Culture & Tourism
Contact: WEI Fei
Tel: +86-592-5371925
Cultural and Creative Industries
(1) Foundation for Growth
Xiamen’s cultural and creative industries are experiencing rapid growth, particularly in film and television, smart audio-visual technology, digital content and new media, and creative design. The city is a growing center for high-end art, and serves as the permanent home of the prestigious China Golden Rooster and Hundred Flowers Film Festival. Xiamen has been designated a National Cultural and Technology Integration Demonstration Base, a National Cultural Export Base, and a National Smart Audio-visual Industry Base. In 2024, the sector generated over RMB 240 billion in revenue. Representative enterprises include G-bits, 4399, CMC-Live, Art Amoy, Migu Xinkong Culture Technology, Meitu, and Bojue Photography.
(2) Strategic Focus
● Music and Performing Arts: Music and performance creation, production, artist management, talent incubation, copyright trading, training, branded events, and platform development;
● Film and Television: Film and television production, distribution, screening, financing, and festivals;
● Animation and Gaming: Game development, content creation, distribution, industry events, exports, and spin-off products;
● Online Audio-Visual Content: Production of smart audio-visual content, technical services, platform operation, training, copyright trading, device manufacturing, live streaming, short-form video, and micro-dramas;
● Art: Art design, creation, trading, auctions, art fairs, and comprehensive art services;
● Creative Design: Industrial design, fashion design, specialized design services, and design festivals;
(3) Dedicated Industrial Parks and Infrastructure
China (Xiamen) Intelligent Audiovisual Industry Base; Xiamen Film & TV Shooting Base; Jimei Film & TV Industry Park; Maritime Silk Road Artwork Center; Strait Architectural Design Cultural & Creative Industry Park; Longshan Cultural & Creative Park; Huli Creative Industry Park; Feiyu Technology Digital Culture Industrial Park; Jiahe Liangku Culture and Creative Industrial Park; Lingyun Jade Industrial Park; Starnest Music Center; Digital Vienna Art Industry Park
(4) Contact Details
Lead Agency: Xiamen Steering Group Office for Cultural Development & Reform
Contact: LUO Huining
Tel: +86-592-2893790
