In the first half of this year, Xiamen topped the sub-provincial cities in terms of image and reputation with 95.0%. Chengdu, Hangzhou, Jinan and Qingdao ranked second to fifth. The city image is an important embodiment of the soft power of the city. Xiamen has won the "five consecutive titles" of national civilized city and was selected as "China's Top 10 Cities of Beautiful Life" in 2019-2020. With a relatively high residents' life happiness index, it was also rated as a city of beautiful life in the eyes of young people aged 18-35.
