On March 14th, Xiamen's commerce sector took a significant leap forward with the launch of "2024 BRAND XIAMEN," a pioneering initiative aimed at catapulting local businesses onto the global stage. In a strategic move, the Xiamen Municipal Bureau of Commerce partnered with Global Sources, marking the beginning of an extensive collaboration, starting with Xiamen's notable presence at the IFA Berlin. This partnership heralds new gateways for Xiamen's brands to access global markets. The Bureau also released the "2024 List of Key Overseas Exhibitions," including 50 exhibitions like the MARMOMAC Verona, the TEXTILLEGPROM, IFA Berlin, the Spring/Autumn Fair Birmingham, the THAIFEX, and the Foodex Japan. With plans to expand and regularly update this list, Xiamen is poised to offer unparalleled support to its brands, facilitating their journey to global recognition.
