The 17th China Meetings Industry Convention took place from November 18 to 20 at Beijing's Zhongguancun International Innovation Center. Xiamen distinguished itself among competing destinations, earning the "Most Influential MICE Destination" award for its comprehensive conference infrastructure, professional service support, and unique "MICE+" development strategy. Xiamen International Expo Center simultaneously received honors as a "digitally intelligent convention and exhibition center." At the congress, Xiamen established an exhibition pavilion showcasing its strengths as an "international MICE destination" and "MICE-friendly city." This year, Xiamen provided concrete financial support to bolster MICE enterprises, enhancing the industry's internationalization, branding, professionalism, and market orientation. Data indicates that during the first three quarters, Xiamen hosted 136 exhibitions and 3,135 conferences.
