The "Amoy Foreign Trade Brand, Enjoying in Amoy" joint exhibition of Xiamen's premium export enterprises recently commenced at Xiamen Gaoqi International Airport Terminal 4. The event showcases high-quality brands from Xiamen's consumer goods sector—including smart kitchenware/bathroom fixtures, sports equipment, outdoor gear, and coffee apparatus— to shape the image of "Xiamen Premium Products." Organized by Xiamen Municipal Bureau of Commerce, this brand showcase leverages the airport's international gateway status through immersive scenario-based displays, vividly demonstrating Xiamen's foreign trade transition from "product export" to "brand export." It bridges premium export products with consumers at zero distance. Moving forward, Xiamen will focus on fashion consumer goods, utilizing locally-developed export brands to continuously enhance enterprise, industry, and city branding.
