In February 2024, the Zhongnan Wanxiang Cross-Border E-Commerce Project launched with RMB 1.05 billion investment. Its first phase completed construction and commenced operations in May 2024, and annual investment targets are nearly fulfilled. Zhongnan Wanxiang has established supply relationships with over 800 domestic enterprises and independent factories while partnering with hundreds of overseas platforms across Southeast Asia. Collaborating deeply with global leaders like Shopee, Lazada, and TikTok, it operates across over 10 categories including maternal/child products, 3C products, furniture, and pet supplies—achieving cross-channel, cross-category, and cross-platform coverage. The project also drives synergistic development of logistics distribution, live-streaming e-commerce services, and related sectors in eastern Siming District.
